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Why Predictive Analytics Will Transform B2B Sales & Marketing Execution
Consumer marketers have become adept at driving revenue based on predictive analytics. Potential customers are routinely scored on a wide variety of attributes from lifestyle to promotion...
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The Real Way to Increase Conversion Rates
Great post from the guys at Tibco (BY AMITAVA KUNDU) In 2012, on the two biggest shopping days of the year, Black Friday and Cyber Monday,sales grew by 26% and 20% from the previous year. Don’t believe...
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THE METRICS OF MAXIMUM IMPACT
John S. Johnson explores how computational social science and data science are giving storytellers unprecedented tools to accurately assess the social impacts of their stories—and become better...
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A ‘pitchy’ business…..how to pitch an idea
One of the best pitches I have ever seen….please enjoy
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New Year’s Resolutions for Complex Selling
2015 has gone by so quickly and there has been lots of change here. We have grown the C24 business, made great new headway into delivering analytics solutions and have merged with Six Degrees Group –...
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Land and expand – a story of successful business generation in the tech sector
Many businesses’ main priority is generating new leads. Well, of course, isn’t that everyone’s main priority? Well, not everyone… There is actually a way to generate more revenue by not generating new...
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Why Sales Deserves a Seat on the Board
A company’s sales team is crucial to its success. That’s because Marketing initiatives can whet an individual’s appetite for a product or service, but it’s the sales rep that makes sure the potential...
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‘I’m not bothered if you buy or not – here are the cakes’
We have a Sales Rep working for us, whose preferred way of handling customer meetings is to take a batch of cakes in. No super science sales skills, no clever tactics. And honestly no hidden agenda....
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Do you like me? Will you buy?
To win in sales, you need to get a great territory plan in place, then carefully research each individual customer, run your analytics to see which customers are best placed to buy at that time, then...
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Persistence: Choosing our battles carefully
It’s a familiar story that we’ve been told since childhood: to persist and we will achieve whatever we set out to do. No matter the difficulty, no matter the challenge – if we persist, then anything is...
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